On September 25, 2020 an expert discussion on the role, key development areas and ways to implement territorial marketing in Belarus took place at the National Agency of Investment and Privatization with support of Center of Strategic Development «Marketing Systems».

The event saw participation of representatives of NAIP leadership, top Belarusian universities, Economy Research Institute of the Ministry of Economy, Republican Public Association “Belarusian Union of Transport Professionals” and Center of Strategic Development «Marketing Systems».

The meeting resulted in a mutual agreement to continue joint efforts aimed at elaboration of optimal tools to implement territorial marketing’s best practices for the purpose of Belarus’ regions attractiveness promotion.

Territorial marketing – a special type of management activities aimed to create and support the image, realize social and economic potential, promote investment attractiveness and enhance competitiveness of a certain territory (country, region, district, city, etc.).